{"id":29012,"date":"2024-04-01T12:00:50","date_gmt":"2024-04-01T16:00:50","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/marketing-for-coaches-6-useful-strategies-to-convert-more-clients\/"},"modified":"2024-04-01T12:00:50","modified_gmt":"2024-04-01T16:00:50","slug":"marketing-for-coaches-6-useful-strategies-to-convert-more-clients","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/marketing-for-coaches-6-useful-strategies-to-convert-more-clients\/","title":{"rendered":"Marketing for Coaches: 6 Useful Strategies to Convert More Clients"},"content":{"rendered":"

A coach without clients is like a pizza without cheese: they\u2019re missing something. So, how do you find clients? These six <\/span>marketing tips<\/span> can help!<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 1: Design a Landing Page to Grow Your <\/span><\/b>Email List<\/span><\/b><\/h2>\n

Make your <\/span>website\u2019s<\/span> first impression count. Clearly explain the <\/span>pain point<\/span> your coaching solves for <\/span>potential clients<\/span>. This <\/span>brand awareness<\/span> lets your website visitors decide if they\u2019re your <\/span>target audience<\/span> for your <\/span>coaching business<\/span>.<\/span>\u00a0<\/span><\/p>\n

How do you make your page stand out?<\/span><\/a> Use on-brand photos, <\/span>testimonials<\/span>, and easy-to-read copy to make it inviting.<\/span>\u00a0<\/span><\/p>\n

Your visitors have learned about your brand. What is the next <\/span>effective marketing strategy<\/span>? Tell them what to do next. <\/span><\/p>\n

This is the <\/span>Call-to-Action<\/span> (CTA). It guides people to take the next step towards working with you. Make your CTA consistent throughout the page and easy to click. To help with your <\/span>marketing efforts<\/span>, be sure to include your CTA at the very top of your page, so it can be seen as soon as the page loads.<\/span><\/p>\n

Coaches often choose \u201cSchedule a free call\u201d as their CTA.<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 2: Offer <\/span><\/b>Valuable Content<\/span><\/b> for Free<\/span><\/b><\/h2>\n

Provide your audience with the chance to learn something from you \u2014 without charging for it. Marketers call this free piece of content a <\/span>lead magnet<\/span>. Your lead magnet will help solve your prospective client\u2019s problem and demonstrate the <\/span>high quality<\/span> of your <\/span>coaching program<\/span>. It\u2019s a more scalable <\/span>lead generation<\/span> strategy than scheduling free calls, too.<\/span>\u00a0<\/span><\/p>\n

What is a lead magnet?<\/span><\/a> Here are some examples:<\/span><\/p>\n

Webinars<\/span><\/b><\/h3>\n

Webinars<\/span> let you demonstrate your coaching style firsthand as you guide attendees through an engaging online presentation.
\n<\/span>Example:<\/span><\/b> How <\/span><\/i>Entrepreneurs<\/span><\/i> Launch <\/span><\/i>Online Coaching Businesses<\/span><\/i> With Nothing but a Laptop<\/span><\/i><\/p>\n

Swipe Files, Templates, or <\/span><\/b>Checklists<\/span><\/b>\u00a0<\/span><\/h3>\n

These <\/span>lead magnets<\/span> make it easier for people to achieve a specific goal quickly \u2014 its value is its simplicity.\u00a0<\/span>\u00a0<\/span><\/p>\n

Example: <\/span><\/b>55 <\/span><\/i>Social Media<\/span><\/i> Templates for <\/span><\/i>Life Coaches<\/span><\/i><\/p>\n

Ebooks<\/span><\/b><\/h3>\n

Ebooks give you space to dig deep into a valuable topic and prove your expertise.<\/span><\/p>\n

Example:<\/span><\/b> The <\/span><\/i>Business Coach<\/span><\/i>\u2019s Guide to Transforming Your Money Mindset<\/span><\/i><\/p>\n

Once visitors receive the free content at the email address they shared, it\u2019s time to establish a stronger connection with them.<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 3: Build an Email Sequence<\/span><\/b><\/h2>\n

The most powerful way to <\/span>build trust<\/span> and keep you top of mind with your new leads is to <\/span>follow up<\/span> through an <\/span>email marketing plan<\/span>.<\/span><\/p>\n

With software catered to <\/span>email marketing for small businesses<\/span><\/a>, you can learn <\/span>how to use email marketing automation<\/span><\/a> to schedule a series of emails to send on a timeline you choose, such as once a week.<\/span><\/p>\n

Always provide value to the reader. Think of all the emails you get every day. What makes you want to open one? Write <\/span>that<\/span><\/i> kind of email.<\/span><\/p>\n

To move people along your sales journey <\/span>touchpoints<\/span>, include clear CTAs in your email to schedule a discovery call with you. But remember, not every lead will be a good fit.<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 4: Qualify Your <\/span><\/b>Coaching Clients<\/span><\/b><\/h2>\n

Link the CTA of your emails to a form <\/span>that asks more questions about a person\u2019s coaching needs. The questions on such a form ensure they\u2019re an <\/span>ideal client<\/span> for your <\/span>coaching business<\/span> and save everyone time, avoiding unnecessary calls.<\/span><\/p>\n

Help your <\/span>prospective clients<\/span> save time by creating a short form. Ask for the information you need, but no more than what\u2019s needed. This way, people don\u2019t get frustrated and avoid the form altogether.<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 5: <\/span><\/b>Create<\/span><\/b> an Online Calendar<\/span><\/b><\/h2>\n

Once a <\/span>potential customer<\/span> qualifies to speak with you, send them a link to your calendar so they can schedule their discovery call easily. With software, you can set your availability, so your calendar automatically only displays the times you’re available.<\/span><\/p>\n

If you and your potential customer both decide it\u2019s a good fit, you can continue the momentum and have them sign up as a <\/span>new client<\/span>. They can make a payment on that same call.<\/span><\/p>\n

Marketing Strategy<\/span><\/b> 6: Earn More With Digital Products<\/span><\/b><\/h2>\n

Live one-on-one <\/span>coaching sessions<\/span> provide immense value to clients. However, expanding your <\/span>coaching services<\/span> with online courses helps a <\/span>broader audience<\/span> and requires less effort from you as a <\/span>business owner<\/span>. Producing an online course once and marketing it forever lets you help clients 24\/7. Plus, it gives clients more freedom to learn when they want.<\/span><\/p>\n

The Human Connection<\/span><\/b><\/h2>\n

All of these <\/span>digital marketing strategies<\/span> make it faster and easier to grow your <\/span>coaching practice<\/span>, but they still need one important thing for success: you.<\/span><\/p>\n

You are your <\/span>coaching business,<\/span> no matter what tools you use. So <\/span>stay<\/span> true to your values as you expand your reach and help even more people around the world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A coach without clients is like a pizza without cheese: they\u2019re missing…<\/p>\n","protected":false},"author":18,"featured_media":12215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[118,121,120,125,117,113,114],"display-option":[],"post-type":[128],"topic":[64,100],"_person-tax":[1845],"class_list":{"0":"post-29012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-experienced-coaches","8":"audience-type-external-coaches","9":"audience-type-internal-coaches","10":"audience-type-mentor-coaches","11":"audience-type-new-coaches","12":"audience-type-professional-coaches","13":"audience-type-team-and-group-coaches","14":"post-type-blog","15":"topic-business-development","16":"topic-marketing","17":"_person-tax-1845","18":"not-partnership-post","29":"_person-tax-27749","30":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=29012"}],"version-history":[{"count":0,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/12215"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=29012"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=29012"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=29012"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=29012"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=29012"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=29012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}